Aldo // WORKS - Southern Sun Brand campaign // Portfolio 2012

Southern SUN
BRAND CAMPAIGN…

Southern Sun, Now known as Tsogo Sun. Set out to create an brand awareness campaign in and out of their hotels.

So in order to reach the Southern Sun users online, the campaign was set around giving back recognition to those who deserve it. So two Art Direction approaches were created.

1. Let them Eat Cake - A quirky approach to letting people get spoilt and giving them an experience of royalty.

2. The second approach was more directed from client. They supplied the campaign idea. "Nominate the stars in your life"
Giving a person a nomination of recognition and letting them know how special they are. Guest could win personalised prizes.

Details

Art Direction
Microsite
Email communication

Technology

Photoshop
Illustrator